There is a lot of noise about landing pages these days. If you are new to the site concept, you are probably wondering why such attention is paid to landing pages, and what makes them different from any other page on your site.
It can be quite hard to make a new site live. It can make you confused since it is far more complex than you might expect. For a beginner it is a difficult thing to grasp, and it can almost become a myth when you look at how many different variables have their impact on the end result.